our story

Owned by SAUMA Group.

In 2018 SAUMA HD RADIO was established with the aim of uplifting upcoming and educating upcoming youth and musicians in the country.
Since its inception it has promoted and educated many young people most from previously disadvantaged backgrounds with radio presenting and also production.We have many success stories of presenters who are now in the mainstream media being employed permanently with the education and experience we give them.
SAUMA has 30 young employed presenters who are really motivated and gained hope from the service and experience we continue to provide to them.
SAUMA HD RADIO always strives for great and professional for its image and presenters where we try by all means to meet the perfection to our listeners.
Since its inception we have employed and helped more than 180 youths who mostly are wokring in radios and other media companies.We pride ourselves with these success stories which shows we are on the right path.

Hulisani Ratshitanda

We the best...

Comprising a culturally eclectic population, ranging from community members to small business entrepreneurs, local government representatives and farm dwellers, the region provides us with a listener LSM profile spanning from 4-8.


We also on a regular basis produce PSA’s (public service announcements) for various government departments, to distribute to regional stations. A current long-standing project is our production and syndication of educational programs from.

To ensure balanced content over its 7-day 24-hour broadcast schedule SAUMA HD RADIO engages in participative dialogue with community leaders and residents alike; provides a wide range of musical entertainment; a popular daily magazine programme focusing on the family, health and women’s issues; youth-participation forums; educational, community health, and cultural programmes; sports coverage, and the opportunity for all to interact on air with current issues affecting themselves, their families and communities towards development and growth.

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